My curriculum vitae:

EDUCATION:

University College Cork, Cork, Ireland Sep 2023 - Aug 2024

MSc Management and Marketing 2.1

Relevant Coursework: Leadership and Management, Project management, Human Resource Management, Market Research, Marketing Communications, Digital Marketing, Consumer Behavior, Strategy, Ethical Issues in Business, Organizational Dynamics, Personal and Professional development

Rajalakshmi Institute of Technology, Chennai, India Sep 2018 - Apr 2022

Bachelors of Engineering in Electronics and Communication Engineering 8.24/10

Relevant Coursework: Electronic Circuits, Circuit Analysis, Integrated Circuits, Digital Electronics, Wireless Communication, Digital Communication, VLSI Design, Micro Processors and Micro Controllers

AREAS OF EXPERTISE:

  • Market Research

  • Lead generation

  • Market Strategy

  • Business Strategy

  • Salesforce CRM

  • Google Analytics

  • Content Marketing

  • Product marketing

  • Brand marketing

  • Operational Finance

  • Leadership

  • Team work

  • Cross-functional work

ACADEMIC PROJECTS:

Strategic Penetration of AE Medical Business Unit into APAC Mar 2024 – Aug 2024

Conducted a comprehensive internal marketing audit to identify process inefficiencies and market barriers

Proposed a data-driven penetration strategy, delivering insights to enhance the AE Medical BU’s presence in the APAC region

Strategy of Hyundai, University College Cork, Ireland Jan 2024 - Mar 2024

Conducted an in-depth analysis of the Electric Vehicle Industry using Porter’s Five Forces framework and the PESTEL framework

Analyzed Hyundai's current positioning strategies and their attractiveness in the industry

Identified the competitive advantages using VRIO analysis and the VRIO Framework

Provided recommendations for Hyundai to adapt in the medium to short term based on the above inference

Market research on RTE, University College Cork, Ireland Sep 2023 - Nov 2023

Researched RTE's revenue model and income sources to identify the causes of their financial losses and concluded that their licensing approach is driving the increase in losses

Conducted market research to understand the audience's interest in RTE and the reasons for TV license fee evasion

Explored different licensing models that RTE could use to prevent future financial losses and recommended the type of content that their audience is expecting

Brand Development & Communication, University College Cork, Ireland Sep 2023 - Nov 2023

Identified a market gap by positioning the brand to launch a product to compete with Fulfil protein bars

Identified the target market by segmenting consumers of protein bars and creating buyer personas

Designed a new brand with a tagline/brand proposition to establish it as a new player in the protein bars market

Developed both traditional and non-traditional ad campaigns to establish brand identity elements and propositions in the minds of the audience

Aquaponics using IoT, Rajalakshmi Institute of Technology, Chennai Nov 2021 - May 2022

Led a team of 2 to build a Smart Aquaponics system that reduces person-hours by automating repetitive manual work; optimized Aquaponics farming and improved yield by 40%

Presented the paper at First International Conference on Recent Trends in Information Communication and Pervasive Technologies;

Published findings in Easy Chair Preprints; received TANSCST Student Project Scheme support amount of 7500 INR

Seizure Detection using arm Cortex M, Rajalakshmi Institute of Technology, Chennai Aug 2019 - Oct 2019

Led a team of 3 to build a Seizure detection Cap using ARM Cortex m to detect seizure con ition

Simplified technical model of EEG for daily use of patients to store the results

WORK EXPERIENCE:

Advanced Industry Industries (AEI), Little Island, Cork Mar 2024 - Sep 2024

Medical Marketing Intern

·         Conducted revenue, margin, competitive landscape, & sales funnel analyses; aided in designing strategies for product line growth

·         Researched market trends and technology advancements, leading to actionable insights and enhanced lead generation strategies

·         Automated news-gathering processes, improving lead identification efficiency

·         Partnered with engineering teams to translate customer research into specifications for new product development

·         Supported demand creation and product launch campaigns, creating compelling content for distribution via a CMS

Cognizant Technology Solutions, Coimbatore Feb 2023 - Jun 2023

Programmer Analyst Trainee

·         Completed intensive knowledge transfer sessions on Informatica Intelligent Cloud Services (IICS), enhancing expertise in cloud-based solutions

·         Strengthened technical proficiency in IICS, SQL, and Azure Cloud to address evolving business needs in technology

Programmer Analyst Trainee Feb 2022 - Jun 2022

·         Analyzed and transformed raw data using ETL tools to create actionable reports and visualizations

·         Developed hands-on experience in programming, database management, and data manipulation tools

EXTRACURRICULAR ACTIVITIES:

Member – ACCS | Bangalore, India Sep 2021 - Jan 2022

Partaken in the ACCS 25th International Conference to showcase innovative works using technology and ARM processor to solve real time problems

Public Relations Officer – Dserve | Chennai, India Apr 2020 - Jan 2021

Managed social media to expand the customer base for handicraft products to provide disabled individuals with more job opportunities

Member – NSS, Rajalakshmi Institute of Technology | Chennai, India Oct 2018 - Apr 2022

Volunteered as a campus instructor for 1500 students in a Student Science Exposition conducted by the management on the college campus

Organizer – Vegetable Distribution Drive | Nellore, India May 2020 - Jun 2020

Distributed vegetables and other food items to 100+ families during the COVID pandemic in association with a local political party

PRACTICAL SKILLS:

Languages: English (Fluent), Telugu (Native), Tamil (Bilingual), Hindi (Intermediate), Spanish (Beginner)

ICT: MS word, MS PowerPoint, MS Excel, Python, OOPS in Python, SQL, Informatica Power center, Hadoop, HTML, CSS, Computer networks, Basics of C

Certifications: Finance for managers ( Coursera by IESE Business School), Content marketing (Hubspot), Global Marketing: Building Iconic Brands (Coursera by University of Illinois), International Leadership and Organizational behavior (Coursera by Bocconi University), Relational Database Design (Udemy), Complete Python Program Masterclass Beginner to Advanced (Udemy), Data Modeling and Relational Database Design using Erwin (Udemy), Spark and Python for Big Data with PySpark (Udemy)